WHAT WE DO · DYNAMICS 365 SALES & CUSTOMER SERVICE

Dynamics 365 Sales & Customer Service, connected to the ERP that runs the rest of the business.

CRM that shares data with finance and operations instead of living in its own silo, with Copilot-assisted follow-up and case handling built in.

Who it fits

For teams that have outgrown a standalone CRM or a spreadsheet pipeline.

Most CRM problems are really data problems: the sales team's numbers and the finance team's numbers do not agree, because they never shared a system to begin with.

A good fit if

  • Your CRM and ERP do not share data todaySales and Customer Service connect natively to Business Central or Finance & Operations.
  • You need real case management, not just a shared inboxStructured case routing, SLAs, and full history in one place.
  • Your sales team quotes against stock and credit they cannot actually seeQuotes and orders check real inventory and credit status before they go out.

Look elsewhere if

  • 1
    You just need a lightweight contact listA dedicated CRM implementation is overkill for a very small sales motion.
  • 2
    You are shopping for a marketing-automation platformThis covers pipeline and case management, not campaign management.
What's included

Pipeline, service, and AI-assisted follow-up in one connected system.

01

Sales

Pipeline, forecasting, and quote-to-order connected directly to inventory and finance, so a quote never promises stock that is not there.

02

Customer service

Case management, SLAs, and a full interaction history, so a case reopened months later still has its context.

03

Copilot

AI-assisted email drafting, meeting summaries, and next-step recommendations, grounded in the account's actual history.

1 record
A customer record shared across sales, service, and finance, not a separate export to reconcile
Built in
Copilot and case-routing rules included in the core licence, not a premium add-on
Live stock
Quotes check real inventory and credit status before they go out, not after
Common questions

What teams usually ask before switching.

Q.Does this replace our existing CRM or run alongside it?

It replaces it. Running two systems that do not share data is exactly the problem this is meant to fix.

Q.Can we migrate contacts and history from our current CRM?

Yes. Contact records, opportunity history, and case history migrate as part of the standard implementation, not a separate project.

Q.Do we need Business Central or Finance & Operations first?

Sales and Customer Service sit on top of whichever ERP you are on. If you are not yet on Dynamics 365, that conversation comes first.

Q.What does Copilot actually help with here?

Drafting follow-up emails, summarising meetings, and suggesting next steps, grounded in the account's real history rather than a generic template.

Q.How long does this take to implement?

Typically faster than a full ERP implementation, especially if you are already on Business Central or F&O, since it shares the same data model.

Considering Sales & Customer Service

Get a straight read on fit before you commit.

Tell us what your CRM and ERP do not share today. We will tell you honestly whether this closes the gap.

Book a 30-minute call

With someone who has implemented this before.

Run the situation diagnostic

Four minutes, no email required.